Last updated May 2019

At Monarch we appreciate that you care how information about you is used and shared and we recognise the importance of protecting the privacy of the personal information you supply us with.

This privacy policy describes how Monarch collect, use and transfer the information we obtain through this website. Unless informed otherwise, you are accepting and consenting to the practices described in this Privacy Policy.

Who controls your data?

Any personal information provided to or gathered by Monarch is controlled by Monarch as the Data Controller. Personal, identifiable information is not shared with or passed on to third parties. Anonymized traffic, demographic and behaviour information is shared.

What information do we collect?

The information we learn from customers helps us personalise and continually improve your experience with Monarch. Information you give us:

  • Name and job title

  • Contact information including email address

  • Demographic information such as postcode, preferences and interests

  • Other information relevant to customer surveys and/or offers

Automatic Information:

We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies” and we obtain certain types of information when your Web browser accesses the Monarch website. Several companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience if we cannot recognise you, we want you to be aware that these tools exist.

More about Cookies:

A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a site. Cookies allow web applications to respond to you as an individual. The web application can tailor it operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. We use Google Analytics to carry out this analysis.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, by you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of this website.

Why do we collect your data?

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping

  • To improve our products and services

  • To send information about new products, special offers or other information which we think you may find interesting using the email address you have provided

  • To conduct market research by email, phone or post

How secure is my data?

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control other that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.

Accessing and updating your personal information

Whenever you interact with Monarch, your data is stored in a secure manner. This data is only retained for as long as it is legitimately relevant. In terms of personally identifiable information, this breaks down as follows:

  • Current customers

    • Trade customers who have bought in the past six months

    • Retail customers who have bought in the past six months and been invited to review the service received

  • Dormant customers

    • Trade customers who have bought in the past two years, but not in the past six months

  • Prospects & visitors

    • Contact request data from the back end of the website.

    • GDPR-compliant data from external sources

This data is stored in a secure database controlled by MailChimp servers. Access to this data is available only to specific members of the Monarch team and used in accordance with the mailing preferences we are in receipt of.

You can view and update the information we hold on you by accessing your preferences through any of the HTML emails we send. You can also use this service to unsubscribe from any mailings; at which point your data is stripped to the bare minimum before being retained for the sole purpose of ensuring that you are not re-added to the system in error.

Should you wish to access this information at any other time, please email

Information that we share

We do not share personal information with external companies except under the following circumstances:

For external processing

We provide personal information to our trusted business partners to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. We also share non-personally identifiable information with our business partners to facilitate assessment and improvement of the digital experience our visitors have of Monarch.

For legal reasons

We will share personal information with companies, organisations or individuals outside Google if we have a belief in good faith that access, use, preservation or disclosure of the information is reasonably necessary to:

  • meet any applicable law, regulation, legal process or enforceable governmental request

  • enforce applicable Terms of Service, including investigation of potential violations

  • detect, prevent or otherwise address fraud, security or technical issues

  • protect against harm to the rights, property or safety of Monarch, our users or the public, as required or permitted by law

When this Privacy Policy applies

This Privacy Policy applies to any interaction you have with Monarch directly using our website, but excludes services delivered by organisations with their own individual Privacy Policies.

We are governed by domestic and international Data Protection laws and are therefore compliant with the new GDPR that comes into force on 25th May 2018.

Changes to our Privacy Policy

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).